Last Updated on January 31, 2024 by TM
TikTok is set to launch its seasonal, identity-led programming for 2024 with a robust initiative dedicated to honoring Black History Month (Thu, 1 Feb 2024 – Fri, 1 Mar 2024). The app-wide effort includes the introduction of a fresh roster of TikTok Visionary Voices, ongoing spotlights on various accounts, and diverse avenues to support Black creatives both within and beyond the app.
Building on the success of previous events commemorating Black History Month, AAPI Heritage Month, Latin Heritage Month, and Pride, TikTok’s 2024 celebration introduces the Innovate Together Grant Program. This program is a partnership with the capital-raising nonprofit Black Girl Ventures, aiming to provide financial support to small business owners, entrepreneurs, and content creators in the beauty, lifestyle, and consumer sectors. The company has committed to offering $50,000 through this program, with applications currently open for eligible participants.
The in-app programming for Black History Month encompasses homepage spotlights on Black-owned businesses. This includes recognition for entities such as Topicals, Pat McGrath, Natural Girl Wigs, and Sorella. Additionally, nonprofit organizations like Black Girls Code, Raise Fashion, and Black Girl Ventures will be prominently featured, highlighting TikTok’s commitment to supporting both commercial and charitable initiatives.
An innovative addition to the celebration is TikTok’s inaugural #ShopBlack program, suggesting a growing emphasis on e-commerce opportunities within the platform, such as the TikTok Shop. #ShopBlack will shine a spotlight on Black-owned businesses and Black creators participating in the TikTok Shop Affiliate program, recognizing and promoting their efforts in generating revenue.
Notably, individuals selected for the TikTok Visionary Voices list will receive recognition beyond the digital realm. In collaboration with Screenvision Media, part of TikTok’s “Out of Phone” branding opportunities, the honorees’ names and images will be featured in advertisements displayed in 1,500 movie theaters nationwide, further extending the reach and impact of their contributions.
This comprehensive initiative builds upon TikTok’s previous efforts, such as the #BlackTikTok campaign launched last year. The campaign included the introduction of the first-ever Black Visionary Voices creator list and a series of spotlights showcasing burgeoning Black-owned businesses and creatives. These initiatives are part of TikTok’s commitment to acknowledging and celebrating the creative and cultural contributions of the Black community, which has played a significant role in shaping some of the internet’s most beloved memes, trends, dances, and music.
According to TikTok, Black creators on the platform are using their groundbreaking creativity to celebrate, honor, and shape Black culture and history. This year’s honorees span various fields, including entertainment, beauty, education, health, fashion, food, music, and more, reflecting the diversity and impact of Black voices on the platform.