Google rebrands Bard AI chatbot as Gemini – now a dedicated app

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Last Updated on February 9, 2024 by TM

Google has recently undergone a rebranding of its generative AI services, renaming Bard and Duet AI to Gemini. This change aligns with Microsoft’s renaming of Bing Chat to Copilot, as both companies aim to unify their generative AI branding. Gemini, now Google’s multimodal AI model, was previously known as Bard, a platform allowing users to interact with advanced AI models directly.

In a blog post, Google CEO Sundar Pichai mentioned the evolution of Bard into Gemini, emphasizing its capabilities as a leading technology. Gemini is available in 40 languages on the web and has now introduced a dedicated Android app alongside a paid version of the chatbot, offering enhanced capabilities.

The Gemini Android app allows users to replace Google Assistant as the default assistant on their devices. Users can opt for Gemini to respond to commands like long-pressing the home button or saying “Hey Google.” This switch enables a new conversational overlay on the display, providing swift access to Gemini and offering contextual suggestions based on the user’s activities.

Gemini supports various Assistant features, such as making calls, setting timers, and controlling smart home devices. Google plans to expand the range of Assistant functions available through Gemini in the future, indicating a potential shift away from Assistant in favor of the new AI model.

For iOS users, there isn’t a separate Gemini app. Instead, access to Gemini is integrated into the Google app, accessible by tapping the Gemini toggle. The company has announced plans to roll out Gemini availability in additional languages and countries in the coming weeks.

As part of this transition, Google is introducing Gemini Advanced, providing access to its largest and most capable AI model, Ultra 1.0. This model is designed for more complex tasks, such as coding, logical reasoning, following nuanced instructions, and collaborating on creative projects. Gemini Advanced promises longer and more in-depth conversations with the ability to recall context from previous interactions.

To access Gemini Advanced, users can sign up for the new Google One AI Premium Plan, which costs $20 per month after a two-month free trial. This subscription includes Gemini Advanced, 2TB of storage, and a VPN. Subscribers will also be able to use Gemini in various Google apps, including Gmail, Docs, Slides, and Sheets in the near future. This integration replaces Duet AI in these applications.

Google emphasizes its commitment to addressing concerns related to bias and unsafe content in the development of Gemini Advanced and other AI products. The company conducted extensive trust and safety checks, including external red-teaming by third-party ethical hackers, to refine the model through reinforcement learning and fine-tuning.

In wrap, Google’s rebranding of Bard and Duet AI to Gemini represents a strategic move in the field of generative AI. The introduction of the Gemini Android app, alongside the advanced capabilities of Gemini Advanced, suggests a broader push towards integrating AI models directly into user interactions and workflows. The phased rollout of Gemini in additional languages and countries reflects Google’s ongoing commitment to expanding the reach and impact of its AI technologies.

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