Amazon Prime Video Now Run Ads During Streams.

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Last Updated on January 30, 2024 by TM

The usually routine just ended,  no more watching your favorite shows without interruption. Well, starting this week, Amazon Prime Video is showing ads during shows and movies, even if you didn’t ask for them. To get rid of these interruptions, you have to pay extra for a more expensive subscription, costing an additional $2.99 per month on top of the current $14.99 monthly fee or $139 annually.

Amazon says they’ll have “meaningfully fewer ads than regular TV,” but they don’t say exactly how many. People are upset about this, including the viewers and the creators of the shows. But the change is happening anyway. Let’s find out why and what it means for streaming.

So, why is Amazon making me watch ads? The simple answer is money. Streaming services are always trying to make more money from their users. Even Netflix, which used to promise no ads, introduced ad-supported plans in 2023. Other services like Disney+ and Max also started showing ads.

Instead of giving users the choice to switch to a cheaper version with ads, Amazon decided to make ads the default for everyone. If you want to go back to enjoying shows without interruptions, you have to pay more.

It’s not a great move. People don’t like ads, especially when they are already paying a good amount for the service. With rising prices due to inflation, paying extra for something you already have feels even worse.

What can you do about it? Unfortunately, not much. If you want an ad-free experience, you have to pay more — $216 per year if you pay monthly or $175 annually. Compared to Netflix’s ad-free plan, which costs about $186 a year, it’s quite a bit.

Maybe you’ll decide to cancel a streaming service you don’t watch often. If you don’t want to pay extra, you might have to put up with the ads. Or, you can use it as a chance to reminisce about the old days when TV had commercials. Try to rush to the bathroom during the break, like in the good old days when you couldn’t pause the TV.

If you’re really unhappy, you could cancel your Prime subscription altogether. But that means saying goodbye to free two-day shipping, which is a big reason many people subscribe to Prime in the first place.

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